Hisense officially launches its operations in Syria and unveils its latest 116-inch smart screens.

Imad Ghreiwati Sons Company (IGS) , the authorized and exclusive distributor of Hisense in Syria, announced the official launch of the global brand's operations in the Syrian market during a special ceremony held at the Dama Rose Hotel in Damascus on November 17, 2025. The event was attended by Hisense's regional management, as well as a number of official, economic, and media figures, and business partners.

In his speech, Mr. Hamza Imad Ghreiwati, Managing Director of Hisense in Syria, stated:

"We are proud to officially launch the Hisense brand in Syria and offer its products to consumers through our extensive network of showrooms and authorized distributors. We are delighted that this launch comes at a pivotal and historic juncture in Syria's journey towards recovery and a new beginning. We believe that the entry of a global brand like Hisense into the Syrian market reflects renewed confidence in the market's potential." During the event, Hisense unveiled its latest global innovation: the 116-inch RGB 116 UX TV, making its debut in Syria. This innovation represents the pinnacle of Hisense's display technology in terms of performance and precision, featuring a luxurious design, an elegant metal frame, and advanced technologies that deliver a realistic picture and immersive AI-powered surround sound.

Link to the article: Hisense officially launches in the Syrian market with broad governmental and economic presence