1988-2007
Initial Exploration: Business Start With OEM
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense confirmed that all resources should be spent with priority to overseas markets, and that it should expand through OEM business to gain channel resources and operational experience, while developing the Hisense brand in key markets at the same time.

2008-2012
Improve Marketing System C Construct Hisense Brand
With the maturity of markets in South Africa, Australia, Europe, North America, Hisense established more branches in Germany, the UK, Italy, Spain, Canada, Mexico, Japan, and Dubai. It established a sound overseas marketing system and realized marketing
localization.

2013-2016
Localization of Production, Marketing, and RCD to Accelerate Brand Development
Hisense built RCD Centres and factories around the world to encourage its designers and researchers to go abroad to hear local demands, to improve product quality, to upgrade
technical level, to realize the localization of production, and to support the optimization of local product quality, service, and response.

2017-2019
Operated with a full product category and promoted sports marketing. Acquired TVS C Gorenje in 2018, forming a multi-brand strategy, and became an official partner of EURO, FWC, PSG, and Fnatic since 2016.

2020-Now
Aim to be the top corporation in the world
Reestablish official partnership with EURO, FWC, and PSG to boost market growth.